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12 Online Lead Generation Techniques
Online lead generation techniques focus on building quality relationships with new B2B customers, playing out across many platforms and services. Let’s have a look at twelve of the top lead generation techniques that will help you win new business today.
Top Lead Generation techniques to boost your sales
1) Lead generation platforms
The fastest way of generating leads is to outsource the research to a third party company. These range from expensive physical companies that will provide your business with an account manager who can research lead, to online platforms like Find Me Sales that use artificial intelligence to find leads. This is a good way to get leads each day that are researched and ready to be contacted, often by multiple communication channels.
2) Online business directory
There are plenty of online directories that you can use to find business leads. These business directories typically offer broad information about businesses and sometimes the people that own them. Most directories link to a business website which is a good place to start finding out about a potential customer. There are plenty of industry specific directories and these are where you will find many businesses in each field.
3) Researching a leads website
You can find out a lot of information about a business from their website, especially as they are designed to explain themselves to their own customers. You can often find key people and contact information on a leads website. Companies often link their social media profiles from their website and you can find employees through these pages. A company website also helps you find out whether your product or service is relevant to them.
4) Engaging with companies on social media
Most companies have an online social media presence and some will actively post content from their accounts. This is a great opportunity to get noticed by a business, by actively engaging with them and contributing to the discussion. If it’s appropriate, you can contact key business owners or employees through services like Linkedin or Twitter. Twitter allows you to make lists which is a good way of keeping track of leads.
5) Virtual exhibitions and conferences
Exhibitions and conferences used to be in-person, but many now have an online offering either partly or fully. These virtual expos offer a varying degree of ways to meet potential leads that you can convert into customers. They include paid options like sponsoring the event to free options like attending to meet like minded people, who might turn into customers. The best expos offer apps that you can contact with other attendees.
6) Online marketing videos
You don’t necessarily need a confident face to front corporate videos. Interviews with customers and employees work well to boost engagement through your social channels. Chances are, your customers will be searching for a solution to their problem and coming up with the solution in their Youtube feed is a positive thing. You can pay to have your videos play before other videos. There are many software tools to create marketing videos online.
7) Search engine optimisation (SEO)
One of the best ways for customers to find you is when they search for a solution to their needs on a search engine. There are many techniques to raise your ranking on Google but some are a must. You can use many tools like Yoast to add a good page title, page description and keywords to your business pages. There are also Twitter and Open Graph tags that allow you to add a page description and image for social media feeds.
8) Pay Per Click advertising
If you have a marketing budget and a well defined product offering then Pay-Per-Click (PPC) advertising is a proven way to reach new customers. Google Ads, Microsoft Bing Ads and Linkedin Targeted Self-Service Ads all offer free credits to try their services and this will drive traffic to your site. Trackable PPC leads are often better quality as they are searching for a solution to their problem at that moment. This is a cheaper alternative to print advertising.
9) Blogging
A great way to reach new customers is through building an audience through a blog. Host a blog on your website offering insights into your field. This will attract people searching for those terms on search engines through your SEO. By sharing your thoughts on the industry it gives potential customers a chance to engage with you. This awareness can be the beginning of a conversation that starts a relationship that leads to a new customer.
10) Industry reports
Giving insight into your industry or profession is a good way to engage an audience online. By sharing your expertise and offering insight into an industry, it gives others the opportunity to reach out. A good way to expand the reach of your research or report is to collaborate with other organisations. This can be other businesses in your field that have complimentary interests or research organisations like universities.
11) Newsletter
Marketing automation providers like Mailchimp give you the opportunity to send an email newsletter to subscribers. For this reason, it’s a good idea to provide a form on your website to allow people to sign up to your mailing list. It’s important to get relevant permissions from users when collecting their data. You’ll be surprised how many people want to get updates from your business and well crafted emails can have a big impact on your profits.
12) Host online events
If you have something to share with your customers and prospective customers then why not host an online event. These can go from small scale video conversations to larger events that can be streamed to a wider audience. Invite prospective customers who will want to attend if it provides a good networking opportunity for them to meet other like-minded people. You can boost the reach by bringing other companies and organisations on board.
We hope you’ve found these lead generation techniques helpful and it’s given you some inspiration to generate some online leads. Find Me Sales can help provide you with daily leads that are researched by artificial intelligence to give you the edge when contacting them. You can sign up for a 30-day free trial now or get daily leads from just £20 per month.
Find Me Sales
2021-08-30
Copyright © Find Me Sales Ltd 2025. Find Me Sales is a limited company incorporated in England, company registration number 13664185, registered address: 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE.
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